OK. So this may be old news, literally. The Denver Egoist ran an article sometime ago regarding the “uninspired” OKC Thunder logo. The Egoist’s readership is comprised of 99% ad guys and at least 100% of them are probably incredibly opinionated and at least as creative. A reader provided a pretty fun and interesting breakdown of the new OKC Thunder logo. Click on the image above to expand

That said, 4th & Forever still has the next best thing to a NBA franchise in Seattle, and that’s a sentimental shirt that dredges up memories of bad hair-dos, fathers of the year, indescribably painful losses, great drafts, indelible images in sports history and pop-culture, awesome mascots and tolerable theme songs.