We admit, freely, “LeBronsense” was originally coined by a friend of the family at OMFGco. That said, it was our Decision to use it in this blog post.
The LeBron clamor has finally died down to a tolerable din, and we at 4th & Forever consciously let in-house emotions settle a bit before releasing our LeBron [...]

Kobe Bryant is the most polarizing player in the NBA. Some people love Kobe. Others love to hate him. We happen to fall in the latter camp. So, yes, we sell a t-shirt that says “Fuck Kobe“. It is not for the feint of heart. We’ve sold the shirt for awhile, but maybe never truly [...]

I’m not even sure it took The Jersey Shore to confirm this sentiment…that was just the proverbial last nail. Overkill, even. With an admittedly morbid fascination, we’ve sort of followed this story about a NJ man who purposely puked on Philly fans a few weeks ago. It is equal parts amazing, disgusting, reprehensible, impressive and [...]

While contemplating the 2010 Celtics’ stunning void of imposing physiques…or, more pointedly, the impressive collection of unimpressive bodies they are able to run out on the parquet floor at any given moment, it inspired us to compile a Top 10 List of CURRENT NBA players who eschew the weight room…apparently at all costs. We chose [...]

I’d like to personally thank Melo’s People of Utah for supporting the cause and ordering a few hundred F-Kobe tees. Actually, it is more 4th & Forever’s People of Idaho who got the shirts and drove to SLC to sell said shirts in bars, parking lots, temples and dark alleys before Game 3. Jazz Fan, [...]

The at times interminable regular season has drawn to a close, and the NBA playoffs have begun. Rejoice in having games that matter and players giving if not everything than at least a bit more than they did last month by taking 25% off 4th orders this week. Use coupon code HOOPS25 at checkout. So [...]

This amazing ad aired in game one of the Nugs – Utah series. I’m not sure which is more amazing, however…the buzz this ad created, or the fact that whoever is now running the Jordan ad campaigns doesn’t have an HQ video readily available online to get all H1N1. Viral video has to be a [...]

In a season that would rival any other in Syracuse basketball history, this surprise Orange team won the hearts and minds of all SU faithful…even after dropping an exhibition game to LeMoyne. Leading that charge was the charismatic, high-flying Wesley Johnson. A quiet kid, with a big smile and even bigger hops wowed fans all [...]

This article breaks it down quite nicely…some guys get away with tampering with the fabric of our dimension, some guys do not. Some guys can double dribble through the time-space continuum, others will assuredly get whistled.

These old school Shaquille pics are awesome. He was so…ShaqSvelte. We just can’t recall why he seemed so much bigger than everyone else even back then. Did the whole league get huge?
Is it awkward that Dwight now wants to be the modern day Superman, and they both established that persona with the Magic?
Which former Magic [...]