We admit, freely, “LeBronsense” was originally coined by a friend of the family at OMFGco. That said, it was our Decision to use it in this blog post.

The LeBron clamor has finally died down to a tolerable din, and we at 4th & Forever consciously let in-house emotions settle a bit before releasing our LeBron shirt, officially the 372,569th tee shirt about LeBron that has been created since James decided to take his talents to South Beach. In the end it was a very, very good thing we waited. Our emotions were running so high after “The Decision” we initially designed False Prophet employing the “Comic Sans” typeface…a virtual death sentence for any designer. It is more than simply difficult to regain one’s street cred after he or she makes the mistake of publishing any media that uses Comic Sans, and we only wish Cavs’ owner, Dan Gilbert, would have observed the two minute rule before hitting send on his vitriolic, scorned-lover sort of stream-of-consciousness condemnation of all things LeBron…typed in Comic Sans. I don’t even think it was in bold. I think people would have taken his curse-casting email a little more seriously (Not Jesse Jackson sort of seriously, but who does?) had he used something more boring, though time-tested, like Helvetica. Just saying.

And that said, here are the color choices we’re thinking about for False Prophet…our long-overdue follow up to “Witness Protection Program” we released after the “Lebron getting dunked on and the video being confiscated by Nike” scandal. Please let us know your thoughts. Please get this in the hands of Dan Gilbert before the return of the King. We’d like to see the entire arena in these shirts for that game (and every other game, for what it’s worth…which is worth a lot, to us).

The Shirt will be available in the next few days. Keep an eye on our site, and register for our newsletter. The newsletter is generally filled with important bits of wild misinformation and comes out about two times a year. Maybe three.

In the meantime, peep this beautiful contribution to the cause…and that cause being: making the world a better place one new craft beer at a time. A brewery in Ohio just released a “QUITNESS” IPA that, so very appropriately, leaves a decidedly bitter taste in your mouth. Awesome.